Survey Report


During the month of February, vegans from across New Zealand were invited to partake in a survey about their attitudes, behaviours and demographics. Some of the results that were found include:

  • There is a large skew in the gender ratio of New Zealand vegans, with 73.7% of respondents identifying as female.
  • Most vegans are between 21 and 50 years of age.
  • NZ Europeans are over represented in the vegan community, while Maori are underrepresented.
  • 83.7% of vegans were vegetarian before adopting a vegan lifestyle.
  • Most vegans quote animal rights (93.3%), environmental (62.5%) and health (55.5%) reasons for becoming vegan.
  • Almost a quarter of vegans don’t know any other vegans living in their area.
  • Over half of vegans with children are raising their children vegan.
  • 67.6% of vegans would vote for an animal rights based party in the 2014 national election.
  • The most quoted difficulty with being vegan is having limited options when eating in public.

Download the full report here.

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